The book The E-Code: 33 Internet Superstars Reveal 43 Ways to Make Money Online Almost Instantly—Using Only Email is a collection of essays written by different people who have made money online giving tips on how to go about it.
I noticed that many of the included authors made their money selling information on the Internet about how to make money on the Internet. This reminded me of those real estate seminar guys who promise to teach you how to make money in real estate in exchange for a hefty fee (when the truth is they made most of their money not in real estate, but in seminars!) This and the whole “make money online almost instantly” vibe turned me off and I quit reading about halfway through.
However, I couldn’t stop thinking about the book and decided that I would put aside my irritations and give it another chance, primarily because what had initially attracted me to the book was that one of the editors is Joe Vitale, who appears in the movie The Secret where he seems very wise indeed. I decided to be open minded and read the book again, sifting through the filler and fluff in search of any gems of useful information.
The main technique that is championed is writing ebooks online, choosing topics based on the currrent most popular Internet searches. The editor also happens to sell an ebook online about how to write and sell ebooks online. You can read the short version for free on his website.
There are some useful tips about marketing, including the idea that it better to look for an existing “hungry market” rather than choosing what to sell first then looking people to buy it. There are also some more obvious tips such as, “put together an irresistible offer and have a quality product.”
I also like the idea that one’s primary focus in business must be providing value to customers, far above and beyond doing it just for the money. This is definitely a good philosophy, though sometimes when we’re in need money concerns come to mind during meetings.
For me personally, the most valuable piece of information was this bit by Joe Vitale, who is a proponent of the idea that we attract our own realities to us via our thoughts as much as our actions. This quote sparked something in me:
If you are broke right now, ask yourself what the lesson in being broke is for you. Don’t settle on flip answers like, “I should have saved more in advance.” And don’t blame others. It’s no one’s fault. What is the positive reason for you to have this situation in your life? You know the answer. Be honest and write it down.
He’s sneaky embedding stuff like that into the text, eh?
I’m glad I gave the book another chance, it turns out it will help my career after all!