Marketing is all about the psychology of buying. Our purchasing habits are studied through our debit cards, credit cards, airmiles cards, and survey people calling us at home during dinner.
There are people who spend their careers pushing the limits of how to manipulate people to desire and buy more things.
Marketers try high-tech tool to push brain's 'buy button'
Brain scan technology, such as functional MRIs, shows which parts of the brain are activated by impulses. Some marketers theorize that since the scans suggest positive or negative reactions, the technology can help them to fine-tune their message.