14Jun/052
"neuro-marketing"
Marketing is all about the psychology of buying. Our purchasing habits are studied through our debit cards, credit cards, airmiles cards, and survey people calling us at home during dinner.
There are people who spend their careers pushing the limits of how to manipulate people to desire and buy more things.
Marketers try high-tech tool to push brain's 'buy button'
http://www.cbc.ca/story/science/national/2005/06/13/neuro-marketing050613.html
Brain scan technology, such as functional MRIs, shows which parts of the brain are activated by impulses. Some marketers theorize that since the scans suggest positive or negative reactions, the technology can help them to fine-tune their message.
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June 15th, 2005 - 12:28
I agree with the author of the CBC report that we are pretty complicated beings. I also wonder as to how this could actually be applied – am I going to volunteer to have a probe put on my head so I can receive impulses to buy something? Are they going to devise methods of sending radiowaves through the air that we would respond to neurologically?
It seems Machiavelian to me.
October 6th, 2007 - 00:25
imagery is programming